INVESTO: RETAIL-HOSPITALITY LEASING CONSULTANT

April 20, 2025

The Alchemy of Luxury: Why a Hermès Bag Isn’t Just a Bag, and Outsourcing Doesn’t Diminish the Sun

Let’s begin with a story, to have a chill understanding. In a small village in rural India, a master weaver spends six months knotting silk threads into a tapestry of peacocks and lotus flowers. When finished, he sells it to a merchant for ₹50,000. The merchant ships it to Paris, where a luxury maison frames it, brands it as "Le Jardin des Rêves", and sells it for ₹50 lakh. To an outsider,...

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