In a stunning clash of tradition vs. globalization, Haldiram’s—a homegrown snack and sweets brand—reported ₹12,800 crore revenue in FY24, dwarfing the combined ₹7,500 crore of McDonald’s India (₹2,500 Cr) and Domino’s India (₹5,000 Cr). This isn’t just a win for “desi” brands; it’s a masterclass in cultural resonance, product diversification, and scaling without losing...