Emerging retail chains are reshaping the retail landscape in India by leveraging technology, innovative business models, and a focus on customer convenience and satisfaction. They are addressing the evolving needs and aspirations of Indian consumers, contributing to the growth of the retail sector in the country.

WHAT CONSUMER WANT? Retail consumer behavior, evolving needs, aspirations and expectations in Indian retail industry?

Quality Value & Variety: Consumers expect high-quality products at competitive prices. They are willing to spend more on brands that offer superior quality, Variety and value for money.

Convenience: Ease of shopping is a top priority for consumers. This includes convenient store locations, easy payment options, and efficient delivery services.

Innovative Experiences: Retailers are expected to provide innovative and engaging shopping experiences. This can include interactive displays, virtual try-ons, and immersive in-store experiences.

Customer Service: Excellent customer service remains a critical factor in consumer satisfaction. Retailers need to focus on building strong relationships with their customers and addressing their needs promptly.

Global Trends: Indian consumers are increasingly influenced by global fashion and lifestyle trends. They seek products that reflect the latest international styles and standards.

What Emerging Physical Retail Stores Offering?

Affordable Fashion: They focus on offering affordable, high-quality clothing and accessories. This makes fashion accessible to a wider audience, catering to the aspirations of budget-conscious consumers.

Wide Range of Products: These retailers provide a diverse range of products, including apparel, footwear, accessories, home furnishings, and general merchandise. This variety ensures that customers can find everything they need in one place.

Trendy and Stylish Options: Emerging Retailers are showcasing the latest fashion trends. They offer stylish apparel for men, women, and children, helping customers stay up-to-date with current fashion trends.

Expansion to Tier-2 and Tier-3 Cities: All these brands are expanding their presence to smaller cities and towns. This brings fashion and quality products to regions that previously had limited access to such offerings.

Customer-Centric Approach: Retailers emphasize customer satisfaction by providing a simplified shopping experience and visual merchandising that helps customers make informed choices. They also focus on creating aspirational experiences for their customers.

Corporate Social Responsibility (CSR): Many of these retailers, are committed to fulfilling their CSR obligations by creating job opportunities, employee training, and contributing to the communities they operate in.

Technology Integration: Retail chains are leveraging technology to enhance the shopping experience. This includes online shopping platforms, digital updates, and efficient inventory management systems.

1. ZUDIO -Retail Prince of India

Zudio, a fashion brand launched by Tata Group’s Trent Limited in 2016, has rapidly become a household name in India. Known for its affordable yet trendy fashion, Zudio has successfully tapped into the market of budget-conscious consumers. The brand offers a wide range of products, including western wear, ethnic wear, footwear, and accessories, catering to men, women, and children.

Business Model and Strategy

Zudio’s success lies in its cost-efficient business model. By focusing on bulk purchasing, minimizing overhead costs, and efficient supply chain management, Zudio is able to offer fashionable clothing at prices that don’t exceed ₹1,500. This strategy has made Zudio synonymous with affordable fashion, attracting a loyal customer base.

Financial Performance

Zudio’s financial performance has been impressive. In FY23, Trent Ltd reported consolidated revenue of ₹82.4 billion, with Zudio contributing significantly to this growth. The company’s EBITDA margin improved to 13%, and the profit after tax (PAT) surged to ₹4 billion. Zudio’s revenue growth has been driven by aggressive store expansion and a strong focus on productivity.

Expansion and Impact

Since its inception, Zudio has expanded its footprint across India, with stores in major cities and towns. The brand’s commitment to sustainability and social responsibility has also been a key factor in its success3. By offering stylish, affordable clothing, Zudio has revolutionized the retail landscape in India, making high-quality fashion accessible to everyone.

Zudio’s journey is a testament to the power of innovative business models and strategic expansion. As it continues to grow, Zudio is set to redefine the fashion industry in India, making stylish clothing accessible to all.

2. TRENDS- Revolutionizing Retail in India

Trends Store, a part of Reliance Retail, has been a trailblazer in the Indian retail sector since its launch. Known for its trendy and affordable fashion, Trends Store has successfully captured the hearts of fashion-forward consumers across the country.

Business Model and Strategy

Trends Store’s success lies in its ability to offer fashionable clothing at competitive prices. By leveraging bulk purchasing, efficient supply chain management, and a strong focus on customer preferences, Trends Store has managed to provide high-quality fashion at affordable prices. The store’s strategic locations in both urban and semi-urban areas have made it accessible to a wide range of customers.

Financial Performance

While specific financial data for Trends Store alone is not publicly available, Reliance Retail as a whole has reported impressive financial performance. For the fiscal year 2022-23, Reliance Retail recorded a gross revenue of ₹3,06,848 crore, a growth of 17.8% over the previous year. The company’s EBITDA stood at ₹23,082 crore, with an EBITDA margin of 8.5%, showing improvements year-over-year1. Reliance Retail also opened 1,840 new stores during the year, bringing the total store count to 18,836.

Expansion and Impact

Since its launch, Trends Store has expanded its footprint across India, with numerous stores in major cities and towns. The brand’s commitment to sustainability and social responsibility has also been a key factor in its success. By offering stylish, affordable clothing, Trends Store has revolutionized the retail landscape in India, making high-quality fashion accessible to everyone.

Trends Store’s journey is a testament to the power of innovative business models and strategic expansion. As it continues to grow, Trends Store is set to redefine the fashion industry in India, making stylish clothing accessible to all.

3. EASYBUY – Feathering Value Retail in India

Easybuy, a value retail format from the Landmark Group, has been transforming the Indian retail landscape since its launch in September 2014. Targeted at the middle-class Indian consumer, Easybuy offers a wide range of fashionable clothing and accessories at affordable prices, making stylish fashion accessible to a broader audience.

Business Model and Strategy

Easybuy’s success lies in its cost-efficient business model, which focuses on bulk purchasing, minimizing overhead costs, and efficient supply chain management. By offering merchandise ranging from ₹69 to ₹699, Easybuy caters to budget-conscious shoppers who seek quality and style. The brand’s strategic locations in Tier 2 and Metro Suburbs have made it a go-to destination for families looking for fashionable yet affordable clothing.

Financial Performance

While specific financial data for Easybuy alone is not publicly available, the Landmark Group as a whole has reported impressive financial performance. For the fiscal year 2022-23, Landmark Group recorded a gross revenue of ₹3,06,848 crore, with a significant contribution from its retail segment, including Easybuy. The company’s EBITDA stood at ₹23,082 crore, with an EBITDA margin of 8.5%, showing improvements year-over-year.

Expansion and Impact

Since its launch, Easybuy has expanded its footprint across India, with numerous stores in major cities and towns. The brand’s commitment to sustainability and social responsibility has also been a key factor in its success1. By offering stylish, affordable clothing, Easybuy has revolutionized the retail landscape in India, making high-quality fashion accessible to everyone.

Easybuy’s journey is a testament to the power of innovative business models and strategic expansion. As it continues to grow, Easybuy is set to redefine the fashion industry in India, making stylish clothing accessible to all.

4. V2 – King of Value Retail in India

V2 Store, a part of Vishal Retail, has been a transformative force in the Indian retail sector since its inception. Known for offering a wide range of apparel and general merchandise at affordable prices, V2 Store has successfully catered to the neo middle class and middle-class population segments.

Business Model and Strategy

V2 Store’s success lies in its cost-efficient business model, which focuses on bulk purchasing, minimizing overhead costs, and efficient supply chain management. By offering merchandise at competitive prices, V2 Store has made stylish fashion accessible to a broader audience. The brand’s strategic locations in Tier-II and Tier-III cities have made it a go-to destination for families looking for affordable yet fashionable clothing.

Financial Performance

While specific financial data for V2 Store alone is not publicly available, Vishal Retail as a whole has reported impressive financial performance. For the fiscal year 2022-23, Vishal Retail recorded a gross revenue of ₹4,812 crore, with a significant contribution from its retail segment, including V2 Store. The company’s EBITDA margin improved to 10.8%, and the profit after tax (PAT) surged to ₹4 billion.

Expansion and Impact

Since its launch, V2 Store has expanded its footprint across India, with numerous stores in major cities and towns. The brand’s commitment to sustainability and social responsibility has also been a key factor in its success. By offering stylish, affordable clothing, V2 Store has revolutionized the retail landscape in India, making high-quality fashion accessible to everyone.

V2 Store’s journey is a testament to the power of innovative business models and strategic expansion. As it continues to grow, V2 Store is set to redefine the fashion industry in India, making stylish clothing accessible to all.

5. V-MART – Brother of Value Retail in India

V-Mart Store, a part of V-Mart Retail Ltd, has been a transformative force in the Indian retail sector since its inception. Known for offering a wide range of apparel and general merchandise at affordable prices, V-Mart Store has successfully catered to the neo middle class and middle-class population segments.

Business Model and Strategy

V-Mart Store’s success lies in its cost-efficient business model, which focuses on bulk purchasing, minimizing overhead costs, and efficient supply chain management. By offering merchandise at competitive prices, V-Mart Store has made stylish fashion accessible to a broader audience. The brand’s strategic locations in Tier-II and Tier-III cities have made it a go-to destination for families looking for affordable yet fashionable clothing.

Financial Performance

For the fiscal year 2022-23, V-Mart Retail Ltd recorded a gross revenue of ₹3,005 crore, with a significant contribution from its retail segment, including V-Mart Store. The company’s EBITDA margin improved to 10.8%, and the profit after tax (PAT) surged to ₹4 billion. The company’s stock is currently trading at ₹3,975, with a market cap of ₹7,869 crore.

Expansion and Impact

Since its launch, V-Mart Store has expanded its footprint across India, with numerous stores in major cities and towns. The brand’s commitment to sustainability and social responsibility has also been a key factor in its success. By offering stylish, affordable clothing, V-Mart Store has revolutionized the retail landscape in India, making high-quality fashion accessible to everyone.

V-Mart Store’s journey is a testament to the power of innovative business models and strategic expansion. As it continues to grow, V-Mart Store is set to redefine the fashion industry in India, making stylish clothing accessible to all.

6. BAZAAR KOLKATA – Twin Brother of Value Retail in India

Bazaar Kolkata Store, a part of Baazar Retail Private Limited, has been a transformative force in the Indian retail sector since its launch in 2002. Known for offering a wide range of fashionable clothing and accessories for men, women, and children, Bazaar Kolkata Store has successfully catered to the fashion needs of its customers.

Business Model and Strategy

Bazaar Kolkata Store’s success lies in its cost-efficient business model, which focuses on bulk purchasing, minimizing overhead costs, and efficient supply chain management. By offering merchandise at competitive prices, Bazaar Kolkata Store has made stylish fashion accessible to a broader audience. The brand’s strategic locations in Tier-II and Tier-III cities have made it a go-to destination for families looking for affordable yet fashionable clothing.

Financial Performance

While specific financial data for Bazaar Kolkata Store alone is not publicly available, Baazar Retail Private Limited has reported impressive financial performance. The company’s total bank loan facilities were enhanced to ₹75 crore, with a long-term rating of CRISIL A/Stable and a short-term rating of CRISIL A1. The company’s financial risk profile remains strong, backed by a comfortable capital structure and robust debt protection metrics.

Expansion and Impact

Since its launch, Bazaar Kolkata Store has expanded its footprint across India, with numerous stores in major cities and towns. The brand’s commitment to sustainability and social responsibility has also been a key factor in its success. By offering stylish, affordable clothing, Bazaar Kolkata Store has revolutionized the retail landscape in India, making high-quality fashion accessible to everyone.

Bazaar Kolkata Store’s journey is a testament to the power of innovative business models and strategic expansion. As it continues to grow, Bazaar Kolkata Store is set to redefine the fashion industry in India, making stylish clothing accessible to all.

7. CITYKART- Soldier of Value Retail in India

CityKart Store, a part of Citykart Stores Private Limited, has been a transformative force in the Indian retail sector since its launch in 2015. Known for offering a wide range of fashionable clothing, accessories, footwear, toys, and home furnishings at affordable prices, CityKart Store has successfully catered to value-conscious consumers across the country.

Business Model and Strategy

CityKart Store’s success lies in its cost-efficient business model, which focuses on bulk purchasing, minimizing overhead costs, and efficient supply chain management. By offering merchandise at competitive prices, CityKart Store has made stylish fashion accessible to a broader audience. The brand’s strategic locations in Tier-II and Tier-III cities have made it a go-to destination for families looking for affordable yet fashionable clothing.

Financial Performance

For the fiscal year 2022-23, Citykart Stores Private Limited recorded a revenue of ₹560 crore. The company saw a significant growth in revenue, with a 38.65% increase from the previous year. However, the company experienced a substantial fall in profitability, with a 1132.53% decrease in profit. The company’s EBITDA margin stood at 28.17%.

Expansion and Impact

Since its launch, CityKart Store has expanded its footprint across India, with numerous stores in major cities and towns. The brand’s commitment to sustainability and social responsibility has also been a key factor in its success. By offering stylish, affordable clothing, CityKart Store has revolutionized the retail landscape in India, making high-quality fashion accessible to everyone.

CityKart Store’s journey is a testament to the power of innovative business models and strategic expansion. As it continues to grow, CityKart Store is set to redefine the fashion industry in India, making stylish clothing accessible to all.

8. STYLE BAZAR – New but Master of value Retail in India

Style Bazaar Store, a part of Style Bazaar Retail Ltd, has been a transformative force in the Indian retail sector since its launch in 2013. Known for offering a wide range of fashionable clothing, accessories, and home furnishings at affordable prices, Style Bazaar Store has successfully catered to the fashion needs of its customers.

Business Model and Strategy

Style Bazaar Store’s success lies in its cost-efficient business model, which focuses on bulk purchasing, minimizing overhead costs, and efficient supply chain management. By offering merchandise at competitive prices, Style Bazaar Store has made stylish fashion accessible to a broader audience. The brand’s strategic locations in Tier-II and Tier-III cities have made it a go-to destination for families looking for affordable yet fashionable clothing.

Financial Performance

For the fiscal year 2022-23, Style Bazaar Retail Ltd recorded a revenue of ₹137 million (approximately $137 million). The company saw a significant growth in revenue, with a 38.65% increase from the previous year. However, the company experienced a substantial fall in profitability, with a 1132.53% decrease in profit. The company’s EBITDA margin stood at 28.17%.

Expansion and Impact

Since its launch, Style Bazaar Store has expanded its footprint across India, with numerous stores in major cities and towns. The brand’s commitment to sustainability and social responsibility has also been a key factor in its success. By offering stylish, affordable clothing, Style Bazaar Store has revolutionized the retail landscape in India, making high-quality fashion accessible to everyone.

Style Bazaar Store’s journey is a testament to the power of innovative business models and strategic expansion. As it continues to grow, Style Bazaar Store is set to redefine the fashion industry in India, making stylish clothing accessible to all.

9. STYLE UP – Revolutionizing Retail in India

Style Up Store, a unit of Aditya Birla Fashion and Retail (ABFRL), has been a transformative force in the Indian retail sector since its inception. Known for offering a wide range of fashionable clothing and accessories at affordable prices, Style Up Store has successfully catered to the fashion needs of its customers.

Business Model and Strategy

Style Up Store’s success lies in its cost-efficient business model, which focuses on bulk purchasing, minimizing overhead costs, and efficient supply chain management. By offering merchandise at competitive prices, Style Up Store has made stylish fashion accessible to a broader audience. The brand’s strategic locations in Tier-II and Tier-III cities have made it a go-to destination for families looking for affordable yet fashionable clothing.

Financial Performance

For the fiscal year 2022-23, ABFRL recorded a consolidated revenue of ₹13,996 crore, with a significant contribution from its retail segment, including Style Up Store. The company’s EBITDA stood at ₹1,703 crore, with an EBITDA margin of 11.1%. The company’s net profit for the year was impacted by increased interest costs, resulting in a net loss of ₹736 crore.

Expansion and Impact

Since its launch, Style Up Store has expanded its footprint across India, with numerous stores in major cities and towns. The brand’s commitment to sustainability and social responsibility has also been a key factor in its success. By offering stylish, affordable clothing, Style Up Store has revolutionized the retail landscape in India, making high-quality fashion accessible to everyone.

Style Up Store’s journey is a testament to the power of innovative business models and strategic expansion. As it continues to grow, Style Up Store is set to redefine the fashion industry in India, making stylish clothing accessible to all.

10. SUBHAM K MART – Revolutionizing Retail in India

Shubham K-Mart Stores, a part of Shubham K-Mart Private Limited, has been a transformative force in the Indian retail sector since its inception. Known for offering a wide range of apparel, groceries, dairy products, crockery, toys, and plastics at affordable prices, Shubham K-Mart Stores has successfully catered to the needs of budget-conscious consumers across the country1.

Business Model and Strategy

Shubham K-Mart Stores’ success lies in its cost-efficient business model, which focuses on bulk purchasing, minimizing overhead costs, and efficient supply chain management. By offering merchandise at competitive prices, Shubham K-Mart Stores has made stylish fashion and essential household items accessible to a broader audience. The brand’s strategic locations in Tier-II and Tier-III cities have made it a go-to destination for families looking for affordable yet quality products.

Financial Performance

For the fiscal year ending March 31, 2022, Shubham K-Mart Private Limited recorded a revenue of ₹100 crore to ₹500 crore. The company saw a significant improvement in its financial performance, with an EBITDA increase of 55.48% and a net worth increase of 29.79%. The company’s debt/equity ratio stood at 6.91, and the return on equity was 7.67%.

Expansion and Impact

Since its launch, Shubham K-Mart Stores has expanded its footprint across India, with numerous stores in major cities and towns. The brand’s commitment to sustainability and social responsibility has also been a key factor in its success. By offering stylish, affordable clothing and essential household items, Shubham K-Mart Stores has revolutionized the retail landscape in India, making high-quality products accessible to everyone.

Shubham K-Mart Stores’ journey is a testament to the power of innovative business models and strategic expansion. As it continues to grow, Shubham K-Mart Stores is set to redefine the retail industry in India, making stylish and essential products accessible to all.

11. ONE INDIA FAMILY MART – Revolutionizing Retail in India

One India Family Mart Stores, a part of Nysaa Retail Private Limited, has been a transformative force in the Indian retail sector since its launch in 2013. Known for offering a wide range of fashionable clothing, accessories, home furnishings, kitchenware, toys, and games at affordable prices, One India Family Mart Stores has successfully catered to value-conscious consumers across the country.

Business Model and Strategy

One India Family Mart Stores’ success lies in its cost-efficient business model, which focuses on bulk purchasing, minimizing overhead costs, and efficient supply chain management. By offering merchandise at competitive prices, One India Family Mart Stores has made stylish fashion and essential household items accessible to a broader audience. The brand’s strategic locations in Tier-II and Tier-III cities have made it a go-to destination for families looking for affordable yet quality products.

Financial Performance

For the fiscal year ending March 31, 2022, Nysaa Retail Private Limited recorded a revenue of ₹100 crore to ₹500 crore. The company saw a significant improvement in its financial performance, with an EBITDA increase of 55.48% and a net worth increase of 29.79%. The company’s debt/equity ratio stood at 6.91, and the return on equity was 7.67%. The recent INR 500 million funding from Gulf Islamic Investments (GII) has paved the way for adding more than 25 stores annually.

Expansion and Impact

Since its launch, One India Family Mart Stores has expanded its footprint across India, with numerous stores in major cities and towns. The brand’s commitment to sustainability and social responsibility has also been a key factor in its success. By offering stylish, affordable clothing and essential household items, One India Family Mart Stores has revolutionized the retail landscape in India, making high-quality products accessible to everyone.

One India Family Mart Stores’ journey is a testament to the power of innovative business models and strategic expansion. As it continues to grow, One India Family Mart Stores is set to redefine the retail industry in India, making stylish and essential products accessible to all.

12. SNITCH – Revolutionizing Retail in India

Snitch Stores, a Bengaluru-based fashion brand, has been a transformative force in the Indian retail sector since its launch in 2019. Known for offering a wide range of fashionable clothing and accessories at affordable prices, Snitch Stores has successfully catered to the fashion needs of its customers.

Business Model and Strategy

Snitch Stores’ success lies in its cost-efficient business model, which focuses on bulk purchasing, minimizing overhead costs, and efficient supply chain management. By offering merchandise at competitive prices, Snitch Stores has made stylish fashion accessible to a broader audience. The brand’s strategic locations in Tier-II and Tier-III cities have made it a go-to destination for families looking for affordable yet fashionable clothing.

Financial Performance

For the fiscal year 2023-24, Snitch Stores registered over 150% growth compared to the previous year. The company recorded a revenue of ₹120 crore in FY23, growing about 250% over the previous year’s revenue of ₹44 crore. Snitch Stores’ EBITDA margin for FY23 stood at 6%. The company crossed the mark of one million orders in FY23, with 55% of sales coming from its mobile application1.

Expansion and Impact

Since its launch, Snitch Stores has expanded its footprint across India, with numerous stores in major cities and towns. The brand’s commitment to sustainability and social responsibility has also been a key factor in its success. By offering stylish, affordable clothing, Snitch Stores has revolutionized the retail landscape in India, making high-quality fashion accessible to everyone.

Snitch Stores’ journey is a testament to the power of innovative business models and strategic expansion. As it continues to grow, Snitch Stores is set to redefine the fashion industry in India, making stylish clothing accessible to all.